TSA annexes NFL
By Michael R Shannon
web posted September 9, 2013
I never thought I'd live to see the day when you couldn't bring more than 3 oz. of shampoo into a National Football League stadium. Over the years I've grudgingly accepted the ban on explosives, handguns, rifles and vuvuzelas, but this may be the last straw.
The NFL has now decreed that fans (quaintly known in some quarters as paying customers) may no longer bring purses larger than a pack of cigarettes (also banned, BTW) into the stadium. In addition, the ban includes briefcases, fanny packs, coolers, backpacks, cinch bags, computer bags (!) and camera bags. Instead attendees may fill one clear plastic bag no large than 12" X 6" X 12" with their worldly possessions.
NFL officials suggest items that won't fit inside the bag may be put in your pockets, around your neck or slipped inside a handy body cavity. In its benevolence the NFL is allowing fans to bring blankets inside, as long as you sling it over your shoulder like the infantry in the Army of Northern Virginia did.
The reason for the change is as tiresome as it is irrelevant: "To provide a safer environment for the public and significantly expedite fan entry into stadiums." The new policy will expedite all right. Once the argument with the TSA–wannabe is over, females will be jettisoning personal possessions into waiting trash bins like shipwreck survivors tossing unneeded weight out of a lifeboat.
How sowing confusion is going to speed up security lines is something of a mystery. Many items formerly contained in a purse will go into pockets instead, where they will trigger metal detectors. This, in turn, will trigger pat–downs, wandings, pocket emptying, possession dropping and possession forgetting. You'll have all the fun of an airport security line without the bother of remembering to put your tray table in "its full, upright and locked position."
This season the NFL will be conducting an unintentional experiment in market dynamics. It will be interesting to see how long it takes the descending curve of a fan's desire to attend the game to cross the rising nuisance curve of petty NFL rules. Commissioner Roger Goodell's lasting legacy may be as the man who made pro football a studio sport.
Various credulous observers have commented, "I understand the need for increased security when it comes to larger bags. All someone needs to do is mention the 2013 Boston Marathon to silence critics."
I've got a news flash: One couldn't bring a pressure cooker into a Redskins game before the Boston bombing, much less afterwards. Dan Snyder, Redskins owner, wouldn't allow the competition with his over–priced hot dogs. And speaking of Snyder, the NFL advised owners to establish a location where females who didn't get the word could check their purses outside the stadium, like a hotel does with coats, and then pick the purse up after the game.
Snyder — a noted paragon of customer service — provided a little expediting here, too. Women were told to trek back to their cars with their purse or drop it in the trash.
The safety concerns of the majority of fans, and almost all the women, concern being protected from aggressive drunks, hurling drunks, disrobing drunks, cursing drunks and fighting drunks. (For their part the drunks may have some complaints, too but they have trouble remembering.) But ending alcohol sales or increasing patrolling security inside the stadium would cut into owner profits, whereas making you throw your purse in the trash costs Snyder nothing.
When you combine that with the fact you have to leave earlier to catch a football game than you do to catch a flight. The traffic home will be at least as bad as traffic to the stadium. Parking can run you $50. The ticket can cost more than an airline flight. And you have to sit idle while play stops for a TV commercial — the option of sitting at home and watching the game looks better and better. In fact, during the 2011 season almost two million seats went unsold in the NFL.
Airlines don't worry too much about security irritation because there is no real alternative for long distance travel. But the NFL provides its own alternative: Televised games! Where you see better, eat cheaper, have a smaller carbon footprint and are on a first name basis with the drunks.
I can't imagine this latest "safety" brainstorm is going to make NFL owners happy if they start losing concession, parking and ticket revenue.
Of course it could be that football fans are intrinsically more dangerous than baseball fans. I went to a Nationals game last week. The guard glanced in my wife's large, black, opaque bag, saw clear plastic bottles of water and waved her though. It took about 15 seconds. There were no metal detectors and no pat–downs. I didn't remove my shoes or my belt. Yet the family didn't feel the least bit unsafe.
Something tells me the clear plastic bag has more to do with mom sneaking a granola bar into the stadium than it does pressure cooker bombs.
It's enough to make you wonder if Goodell drinks Maker's Mark bourbon. You may recall earlier this year Maker's Mark was presented with a problem many companies wish they had in Obama's economy — more demand for their bourbon than the company could supply at current production levels.
Classical economics offers two choices to a company in this situation: Raise prices until the demand curve crosses the price curve or keep prices where they are, endure resulting shortages and ramp up production for the future.
Instead, the owners decided to water down their bourbon, reducing alcohol content from 90 proof to 84 proof, so as to increase supply at the same price. Customers were outraged and the company quickly backed down and kept the alcohol level the same.
Goodell is diluting the quality of his product, too. But instead of water he adds irritation.
Michael R. Shannon is a public relations and advertising consultant with corporate, government and political experience around the globe. He is a dynamic and entertaining keynote speaker. He can be reached at mandate.mmpr (at) gmail.com. He is also the author of the forthcoming book: "Funny Conservative" Is Not an Oxymoron. (Or any other type of moron.)