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05/28/2003 Archived Entry: "Straight Shots"

J-LO PRAISES STEVE'S FAVOURITE MAGAZINE!: Jeremy Lott pens a nice little tribute to Modern Drunkard magazine, a journal that unabashedly celebrates the love of alcohol. Perhaps a little too enthusiastically mind you.

Given the self-help literature on the subject, it was fun to see denial was the first reaction most people had when they saw Modern Drunkard. Several asked if this was some sort of elaborate joke. With cover lines such as "The Lost Art of Staggering," "How to Beat an Intervention," and "In Defense of Dionysus," along with the long-running Dead Celebrity Drink Off contest, I could understand their disbelief.

But readers soon learned that, though they are usually happy drunks, the staff of Modern Drunkard Magazine are dead serious about their booze. In fact, that they were denied entry to the Absolut Vodka party at this year's Bar and Nightclub Convention. Shown the door on the hilarious grounds that they were promoting drunkenness, the Drunkards retaliated by passing out hundreds of copies to people going into the melee. Though the guards tried to confiscate the issues, they finally gave up "when a growing group of hasslees started wondering why the literature they were carrying was any of Absolut's business."

Read on.