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01/30/2004 Archived Entry: "The women are watching"

Posted by steve @ 03:25 AM EST [Link]

JUST DON'T ASK WHAT PERIOD IT IS: The Christian Science Monitor reports that advertising for the Super Bowl will be different this year: some of it will be geared to women.

• An ESPN poll three years ago revealed that women who watched TV sports favored NFL games above all other sports broadcasts.

• In 2002, a survey by Scarborough Sports Marketing, in New York, estimated that 50 million US women avidly followed professional sports - and confirmed pro football's top ranking.

• When last year's Super Bowl rolled around, nearly 40 million women tuned in, says Andrew Rohm, a professor of marketing at Boston's Northeastern University, "which is 10 million more than turned on the Academy Awards."

Actually, despite that jab at the top, I dig women who watch football. A good friend's girlfriend is very knowledgeable about the game and had a higher season percentage in a football pool she participated in at work then I did at a bar I frequent. In fact, I'll be watching the game with them.

Read on.

Replies: 2 comments

I love a girl who will watch football - but the true test is throwing one.

If a girl can throw you a spiral from ten yards away heres a three step process that should directly follow:

a) catch the football

b) get down on one knee

c) propose marrage

Posted by Nate @ 01/30/2004 09:30 AM EST

Ha ha, I don't know if I need her to throw one. Just watching is nice enough.

Posted by Steven Martinovich @ 01/30/2004 01:53 PM EST